1. Car-Lot Introduction. The first few minute’s car salesmen and buyers meet, together; an introduction occurs. Car salesmen try to “hook” their buyers into a car-in stock with “aggressive” car-lot discounting and/or other benefits “temporarily-granted” to get buyer interested. These salesmen know most car shoppers are interested in looking not buying cars. The car salesmen’s main job is to convert a these “shoppers” into today-buyers, before they walk off the car-lot and into the hands of other car salesmen.
2. Pre-Qualifying & Befriending the Customer. Car salesmen pre-determine if their customers are potential today-buyers or just “lookers,” before putting them into cars for test-driving. In the meantime, car salesmen must develop a kind of relationship — be temporary-friends with customers, before “converting” them into today-buyers. This befriending of potential customers helps salesmen maintain better “control” over their customers when the “real deal” is reveled inside the selling/closing rooms.
3. Walking the Customer to a Selling-Room. After they qualify their customers, car salesmen must help them select one of the dealer’s cars, quickly. After the car is selected [by buyer or salesman], a quick test drive occurs to get the customers “married” to the cars selected. After the test drive, the salesman “walks” their customer to a special office — the selling-room. Once inside this special office, the salesman continues to “control” his customer with chatter about the customer’s excellent car deal, while at the same time he’s preparing the necessary paperwork.
4. Writing-up the Customer. Car salesmen must get their customers, on paper, before their closers will approach and take “control” of customers and impending deals — continue to sell these customers in-stock cars. Credit applications are filled-in, on each customer, before any sales manager or closer can determine they can be financed new or used cars! If customer’s credit-ratings are poor, closers may “switch” them to less expensive new or
used cars.
5. Starting the 4-Step Worksheet. Next, car salesmen must fill-in additional paperwork on the customers –
(1) trade-in data and offer,
(2) dealer-car’s asking price,
(3) down-payment requirements and
(4) monthly-payment figures. All this information must be placed on a special “worksheet,” before sales managers can pre-determine their selling-plans for taking maximum profits from the buyers. Once these 4-step “worksheets” are filled in, the salesman’s boss — the closer enters the selling-room to take over both the paperwork and customers.
6. “Turning-over” the Customer. After processing the customer’s paperwork through once, the salesman must release customer to his closer — his immediate boss. The closer continues to process the “turned-over” customer’s paperwork with “shocking” news about what it ready takes to buy the dealer’s car, today!
7. Closer Continues the 4-Step Worksheet on the Customer. Closers continue “shocking” their customers, i paper, by “re-cycling” them through the four steps on the worksheet: Trade-in Price, Price of Car, Down-Payment, and Monthly-Payments. The closer “re-cycles” the customer, several times, until a tentative-deal is accepted “verbally” by the customer. Finally, the closer “shakes hands” their hands and asks them to initial the papers, in several places.
8. Tentative-Deal is “re-written.” Once, a closer and customer is in “agreement,” the tentative-deal gets changed, again. Sometimes, the original salesman will be called in to “see” the changes being made on his agreement, so the buyer may be intimidated by his “witnessing” of it. For example:
Say the initial car salesman ‘offered” an improved radio- system to close his part of the “deal.” Later on, his closer is instructed [by sales manager] to “unwind the salesman’s “offer,” and scold him in front of the customers, to further intimidate them. Of course, the buyers will be “shocked” into believing the salesman was treated” wrongi To help their “friend” out — they accept an inferior type radio or no radio at all, in exchange. The “con” games’ salesmen play on the unwary consumer can be unlimited.
9. Customer and Tentative-Deal are Transferred. The closer “walks” the buyer and tentative-deal’s paperwork to yet another office, where a Finance & Insurance Manager will convert all the paperwork into a real contract. Sometimes, the sales managers instruct their F/I managers to “re-cycle” car buyers, further, for additional profit- taking reasons. The F/I manager’s secondary task is to capture more dealer-profits, before the final contract gets written out — by interesting customers to purchase special service contracts, insurance policies and/or extendedwarrantees on their impending contracts.
10. F/i Manager Converts Customer’s Tentative- Deal. The F/I manager’s final task is to transform the car buyer’s paperwork and salesman’s “worksheet” into a legal contract, so the sales manager and car buyer can sign them, together. If there are no further instructions from the sales manager, the F/I manager will write-up the customer. F
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